Using hostile, warlike metaphors to describe cancer may make patients less likely to take steps toward certain treatments, new research suggests.
The study, which will be published in the January issue of the Personality and Social Psychology Bulletin, found that patients are less likely to engage in important limiting behaviors, like reducing smoking and cutting back on red meat, when researchers associated cancer with words like “hostile” and “fight.” In fact, the study shows that war metaphors do not make patients any more likely to seek more aggressive treatment.
“When you frame cancer as an enemy, that forces people to think about active engagement and attack behaviors as a way to effectively deal with cancer,” says David Hauser, who led the study. “That dampens how much people think about much they should limit and restrain themselves.”
In earlier research, investigators found that war metaphors can lead to…
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